Permissions required:
A web form allows you to quickly and easily collect information from your business contacts by using a survey called a web form. Public web form results are similar to community web form results, except responses are anonymous.
Because respondents are not yet part of your Active Community community, you cannot use custom fields in the web form. Custom fields supplement the basic information contained in core fields in contact and company profiles. You can, however, add groups, questions, and choices to a public web form.
After the form has been created, tested, and published, use an email to distribute the web form URL to contacts. There is no need to link a public web form to an activity in a project.
The first phase of the web form setup process is to name the web form, define how you want it to collect responses, and setup up web form groups, questions and question choices. 
Create Web Form:
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Click Projects and locate and open the project to which you want to add a web form.
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The Web Forms list page opens.
The Creating a New Web Form page opens
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The host distributes the URL to contacts outside an Active Community community.
The question group, called “Questions,” opens. 
Note: A question group is a grouping of related questions. The questions are in a separate section.
The Editing Custom Field Group page opens.
You have created a web form with a custom field group. At the top of the page, the name of the group refreshes with the name you typed in step 9.
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Define choices for contacts to select for each question based on question’s format. Perform the appropriate action:
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